Your salon may be shut due to coronavirus but you can still earn revenue during this difficult time.
Read on to find out the 10 ways hair salons can generate revenue during lockdown.
Your client base is currently online! What else is there to do right? Take advantage of everybody sitting home staring at a screen all day!
Host a hair tutorial class! You may choose to charge for the class OR, you can do free classes, build up an audience and suggest that the next class requires certain products/tools that YOU sell! – Create a product package for a whole series of tutorials you are planing to do!
You’ll be surprised how quickly word will spread and how popular your tutorials can become! Heck, maybe you’ll end up being a famous hair guru and you’ll ditch the salon for the online life!
If you’re not sold on the influencer way of life then carry on reading our ways hair salons can generate revenue during lockdown…
2. Create Pamper Packs
Online searches for ‘self-care’ have risen 250% since the start of lockdown! Guess what people want? Hair and beauty products to help them relax and pamper theirselves!
You’ll already have an advantage over those who have started selling these online as you have a customer base! Make up a few packages, take some nice photos, get them online! You can also text/email you customer base and promote these packs!
If you want to give your clients a real treat, try adding some extras they may need at this time. Think camomile tea bags for relaxation, a few cheeky chocolates, maybe a candle for a relaxing bath? The possibilities are endless, you’ll know what your particular clientele will appreciate.
Top Tip: Include a hand written note to show them how much you care and are thinking of them at this time!
3. Create A Special Deal
Everybody is in need of some major salon time! Your clients will be missing you like crazy, so create a welcome back deal!
Combine treatments or offer extras for a set price and offer this only to those who are willing to book in now and pre-pay. Some may be sceptical due to the uncertainty of salons reopening- throw in a guarantee that the voucher will not expire and the deal will be valid until you are once again open. Who would miss such a great deal?
- Offer this to your VIP’s first to gauge response, you don’t want to be overwhelmed with bookings you will struggle to fulfil later on!
- Make this offer scarce to entice bookings! Only offer to the first 50 people that book, or add a time frame e.g. 24 hours only.
4. Reach Out To VIP’s
Another way hair salons can generate revenue during lockdown is to focus on current clientele before starting to dream of a thousand of new online clients! Your value comes from the clients you have, so build and strengthen your relationships!
Make sure you are keeping in touch, updating them on all necessary info, and letting them know that you are still there for them despite being closed.
Offer them the VIP treatment! Ask if they would like 1 on 1 virtual classes to perfect a hair technique/style. I would personally LOVE to have a hairdresser teach me how to blow-dry my hair at home to some kind of hairdressing standard!
You could guide them through a simple root touch up if they really cannot wait until your return. This could save some serious colour corrections in the long run!
You can even just give advice! There are thousands of people online with hair concerns that you will have answers for! Use your knowledge, share it!
5. Help With Home-care
Create a weekly newsletter addressing all the ways your clients could need home care.
For example, you’ll have plenty of blondes that are turning brassy by now! Create a newsletter about maintaining blonde at home (until they can make it into the salon). If you need help getting started, read our blonde blog. Mention the products that you have available to help with each concern! Watch your retail sales soar!
6. Talk To Your Suppliers
Product suppliers are sure to be busy creating online content! You can use this content to boost your pages engagement and following! You can also collaborate with your suppliers and see if you can do guest pieces, or be affiliated with a giveaway on their page! Being linked directly to brands can help your online sales seriously take off!
7. Get Social
If you’re reading this blog, chances are you’re already taking your business online!
Why not invest some time into levelling up your social media skills! We all know that a big following online means more interest in your physical salon! So prepare yourself for your reopening! Work on making interesting, sharable content that your following will find entertaining or educational! An engaged following will translate into a loyal following; this lovely lot will become valued VIP’s!
8. Launch A Subscription Box
Just like a pamper pack, but guaranteed rolling orders!
They’re everywhere right now! So get involved!
Entice your current clients with a super deal on their first month and include great products that you know they’ll love; personalise each box to match their needs!
Offer a free mini consultation with an expert! No online order will have this level of customer care!
Clients will be so thrilled that you took the time to understand their hair concerns that they’ll come back time and time again!