Everything you need to know about LOreal DIA Richesse

Client’t today LOVE versatility! They want to be able to change their hair at the drop of a hat. With LOreal DIA Richesse, they can do this and so much more! Let’s explore…

What is L’Oreal DIA Richesse?

DIA Richesse is a super rich, demi-permanent creme hair colour. It’s formula utilises advanced alkaline technology that creates deep, rich tones and unbelievable softness.

The beautiful DIA Richesse portfolio offers more than 70 professionally formulated shades to produce any desired colour with an added glossy, reflective finish.


Does DIA Richesse cover white hair?

DIA Richesse has the ability to cover 70% of white/ grey hair when mixed with 15 vol DIActivateur. 

How do I use LOreal DIA Richesse?

Firstly, make sure to wear suitable disposable gloves when working with DIA Richesse, nobody likes stained hands!

When it comes to mixing, use a ratio of 1 to 1.5 e.g. 50ml (1 tube) DIA Richesse with 75ml DIActivateur 6, 9, or 15 vol. Mix up your colour in a DIA applicator bottle or in a regular mixing bowl. Mix well until a creamy gel like texture is achieved.

The formula should be left on for up to 20 minutes, keep an eye on the process.

At the end of your development time, add a little water and emulsify, rinse hair thoroughly and shampoo.

Does DIA Richesse lift hair?

You can achieve 1.5 levels of lift when combines with 15 vol DIActivateur.


If you’re interested in DIA Richesse you’re definitely going to be interested in DIA Light, click here for all these is to know!